Y-3 Autumn/Winter Campaign Film


Propelled by driving music and palpable suspense, the Y-3 A/W film mines data culture and portends a dystopian future on the other side of the ever-expanding surveillance boom. With characters who can't elude the peering cameras of a hacked security feed, it nods to the rift between security and surveillance and builds on Yohji Yamamoto’s famous belief in 'clothing as armor.' In a future where total exposure feels inevitable, maybe clothing really will be our final vestige of privacy. VFX Lead: John Shafto Lead Compositor: John Stanch Additional Design: Andrea Burrell

Creative Director

Independent Spirit Award nominee Aaron Platt has made his mark as a cinematographer in commercials, music videos, and films for a plethora of artists and brands including Bono, Beyonce, Justin Timberlake, Timbaland, MGMT, Fiat, Diane Von Furstenberg,Tory Burch, Bloomingdale's, and Mercedes Benz. Platt was drawn to film and photography at a young age. As a film student at the University of California, Santa Cruz, Platt excelled in the program as a director/cinematographer, showcasing his third student film, The Cold Ones at the Sundance Film Festival. This film also garnered him the Most Promising Filmmaker Award at the 2004 Ann Arbor Film Festival; not bad for a junior in college. Platt went on to show subsequent films at Sundance and Cannes among other festivals. He earned an Independent Spirit Award nomination for Best Cinematography in 2007 for the film Wild Tigers I Have Known. Platt now embraces Cinematography as a craft he pursues throughout the globe. He's living bi-coastal, splitting time between LA, New York, and Seattle.

Role: cinematographer

Daniel Silverman is a Freelance Colorist and Filmmaker based in New York City. He has been working in Post Production for 20 years. Daniel has graded commercials for Zicam, Chase, Sprint, and Krazy Glue, a music video for Fischerspooner, and a short film for National Geographic, to name a few notable jobs.

At Standard Black, we pair inventive design with imaginative content to create innovative branding solutions. We’re dreamers and doers who believe that even the boldest ideas should be grounded in coherent strategies that captivate at first glance. We pride ourselves on our dynamic range of clients, who cross all categories but align in their commitment to the highest standards of brand excellence.

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