Y-3 Autumn/Winter Campaign Film

Propelled by driving music and palpable suspense, the Y-3 A/W film mines data culture and portends a dystopian future on the other side of the ever-expanding surveillance boom. With characters who can't elude the peering cameras of a hacked security feed, it nods to the rift between security and surveillance and builds on Yohji Yamamoto’s famous belief in 'clothing as armor.' In a future where total exposure feels inevitable, maybe clothing really will be our final vestige of privacy. VFX Lead: John Shafto Lead Compositor: John Stanch Additional Design: Andrea Burrell

Nick Hakim - QADIR