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"We're Not Particularly Talented, We Just Try Hard" - Reese Cooper

Rhude Spring/Summer 2021: The Audacity to Dream

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Next
"We're Not Particularly Talented, We Just Try Hard" - Reese Cooper

Rhude Spring/Summer 2021: The Audacity to Dream

Next
"We're Not Particularly Talented, We Just Try Hard" - Reese Cooper

Up and Coming in Fashion

Created by MAFF

Rhude Spring/Summer 2021: The Audacity to Dream

Youtube

Instead of showing at Paris Fashion Week, which has gone virtual due to Covid-19, Rhude’s Rhuigi Villaseñor presented his Spring/Summer 2021 collection via this short film, titled "The Audacity to Dream,” a reference to Villaseñor’s journey as an immigrant from the Philippines to a U.S. citizen. The collection was shot in a private midcentury home in Malibu.

Creative Director

Rhuigi Villaseñor

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Rhuigi Villaseñor

Rhuigi Villaseñor

Rhuigi Villaseñor, creative director of Los Angeles-based streetwear brand Rhude, immigrated to Los Angeles from the Philippines (via Hong Kong, Saudi Arabia, and Thailand) and became both infatuated with Americana and fearful he would be caught between cultures.

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