PALACE GUCCI

Things are looking up, as Palace Skateboards brings the House to a new dimension. Under the experimental impetus of Vault, Gucci’s concept store, Creative Director Alessandro Michele has invited the founders of Palace, Lev Tanju and Gareth Skewis, to shake things up by designing a collection with wild abandon. Prepare for whiplash as the head-turning collection is revealed in a loop of absurdity envisioned by Max Siedentopf. Out-of-this-world and weirdly down-to-earth, the campaign film sees the personas of the rodeo, road, earth, outer space, skate, and sport break status-quo by mixing and mingling in this surreal dimension where Easter eggs and unexpected cameos abound for those in-the-know.