PALACE GUCCI

Things are looking up, as Palace Skateboards brings the House to a new dimension. Under the experimental impetus of Vault, Gucci’s concept store, Creative Director Alessandro Michele has invited the founders of Palace, Lev Tanju and Gareth Skewis, to shake things up by designing a collection with wild abandon. Prepare for whiplash as the head-turning collection is revealed in a loop of absurdity envisioned by Max Siedentopf. Out-of-this-world and weirdly down-to-earth, the campaign film sees the personas of the rodeo, road, earth, outer space, skate, and sport break status-quo by mixing and mingling in this surreal dimension where Easter eggs and unexpected cameos abound for those in-the-know.

Gucci x MLB™️

Playing with the House’s past, Vault reanimates the Gucci x MLB capsule collection originally introduced in Alessandro Michele’s Pre-Fall 2018 collection. Featuring the marks of the New York Yankees™️, Angels™️, Pittsburgh Pirates™️ and San Francisco Giants™️, the collection comes alive in the most unexpected ways through the magical mechanisms found within a fantastical locker room.

A World in Blue GG Monogram

In the dedicated campaign captured by Max Siedentopf, the power of the GG motif in blue is put front and center. Echoing how Creative Director Alessandro Michele has spotlighted the archival coloring from the ‘70s across bags and shoes in the Love Parade collection, the instantly recognizable pattern now becomes even more unforgettable as it decorates beds, tables, walls, and cakes, as well as a convertible car.

Gucci Fluide De Beauté Fini Naturel and Sérum De Beauté Fluide Soyeux Tutorial

In a playful film by Max Siedentopf that challenges the conventional makeup tutorial, Lily Gavin is joined by models alongside Gucci Global Makeup Artist Thomas De Kluyver in a 2 in 1 tutorial like no other. The video showcases the new beautifying natural finish of the Fluide De Beauté Fini Naturel—the new foundation available in 40 shades—and Sérum De Beauté Fluide Soyeux, a primer that leaves skin feeling instantly refreshed and hydrated.

Gucci Mascara L’Obscur Tutorial: Classic Look