Alessandro Michele




The Gucci HA HA HA Campaign

Harry Styles channels his expressive emotionality to play with the meaning of masculinity in the campaign of the Gucci HA HA HA collection, which the British singer-songwriter and actor envisioned together with Creative Director Alessandro Michele. Clothes are put on, paired with surprising accessories, then cast aside and piled up in a game of dress-up that neither establishes nor recounts classic preconceptions, but rather recasts the men’s wardrobe as a tool for the avant-garde.





Things are looking up, as Palace Skateboards brings the House to a new dimension. Under the experimental impetus of Vault, Gucci’s concept store, Creative Director Alessandro Michele has invited the founders of Palace, Lev Tanju and Gareth Skewis, to shake things up by designing a collection with wild abandon. Prepare for whiplash as the head-turning collection is revealed in a loop of absurdity envisioned by Max Siedentopf. Out-of-this-world and weirdly down-to-earth, the campaign film sees the personas of the rodeo, road, earth, outer space, skate, and sport break status-quo by mixing and mingling in this surreal dimension where Easter eggs and unexpected cameos abound for those in-the-know.




The Gucci Twinsburg Fashion Show

With a fascination for asymmetrical reciprocity, Alessandro Michele revealed his latest collection for the House across two runways, each a reflection of the other. In his notes on the show, the Creative Director writes, “As if by magic, clothes duplicate. They seem to lose their status of singularity. The effect is alienating and ambiguous. Almost a rift in the idea of identity, and then, the revelation: the same clothes emanate different qualities on seemingly identical bodies. Fashion, after all, lives on serial multiplications that don’t hamper the most genuine expression of every possible individuality.” Music direction by Alessandro Michele and Giovanni Attili Music Composed by Gustave Rudman Performed by Budapest Scoring Orchestra Voiceover by Marianne Faithful Lyrics: "Identical Twins" by John Forster Published by Limousine Music Co. (ASCAP)




The Exquisite Gucci Campaign

“I’ve always been charmed by cinema. For its power to tell stories that can probe human adventure and its drift,” begin Alessandro Michele’s notes on the new Exquisite Gucci campaign, which draws inspiration from a series of iconic films by the late, celebrated sculptor of genres, Stanley Kubrick. Scenes are revisited by the Creative Director and reinhabited by looks from his latest collection for the House, paying homage to the past through imaginative infusions of the present. “I’ve always imagined my collections as films able to convey a cinematography of the present: a score of stories, eclectic and dissonant, that can sacralize the human and its metamorphic ability.”




addias x Gucci

For the launch of the collection combining the codes of two historic brands, Creative Director Alessandro Michele has envisioned a campaign that takes inspiration directly from an archival 1979 adidas catalogue. Adding a kinetic twist, the visuals come alive with energetic individuals stretching, running, or dancing in place to a soundtrack of pensive phrases portraying how adidas x Gucci sparks infinite interpretations.




Gucci x Oura

A journey of self-discovery begins with the Gucci x Oura Ring. Once placed on the finger, every minute of every day becomes an opportunity to better understand the self as the body’s hidden messages are translated by the Oura App. In a film showcasing the collaboration, a day is played on repeat, its 24 hours perpetually optimized each time through the insights of the ring. From an easy wake-up call thanks to a good night’s sleep to a quickened pulse at a late-night liaison, the Oura App analyzes accurate health data to propose science-backed content, empowering the protagonist to unlock her truest potential.




The Gucci Blondie | Love Parade

As an ode to the city that never sleeps, the new Gucci Blondie collection is revealed in a film captured by Angelo Pennetta across New York. Impromptu moments of heritage are set in motion as city-goers clad in Gucci Love Parade looks and Blondie bags visit Manhattan’s most celebrated landmarks. Reflecting the dynamism of the Gucci Blondie persona as well as the House’s approach to time, the selection features unique shapes, each defined by a rounded and refined Interlocking G emblem originally introduced in 1971.




A World in Blue GG Monogram

In the dedicated campaign captured by Max Siedentopf, the power of the GG motif in blue is put front and center. Echoing how Creative Director Alessandro Michele has spotlighted the archival coloring from the ‘70s across bags and shoes in the Love Parade collection, the instantly recognizable pattern now becomes even more unforgettable as it decorates beds, tables, walls, and cakes, as well as a convertible car.




The Gucci Aria Advertising Campaign

Presenting the new Gucci Aria campaign, envisioned by Alessandro Michele as an exploration of the Ontology of Desire. Set in the secretive and seductive atmosphere of a hotel, the choice of location speaks to the place where it all began The Savoy Hotel in London where founder Guccio Gucci worked as a liftboy in his youth.




Gucci Aria

Debuting in a special film co-directed by award-winning photographer and director Floria Sigismondi and Alessandro Michele, Aria. A singular voice, taking its turn in the spotlight; in the Italian language, ‘air’. In his notes on the collection, the Creative Director calls it “a deep and ecstatic diving in everything we yearningly miss today… a jubilee of breath.” In the year of Gucci’s centenary, Alessandro Michele opens the locks of history, only to find a deeply personal vision of the mythology that surrounds the brand. Standing sentinel is the Savoy Club—a tribute to The Savoy Hotel in London where founder Guccio Gucci worked as a liftboy in his youth. Once inside, Aria’s “hacking lab made of incursions and metamorphoses”—from Alessandro Michele’s notes on the show—is unveiled, featuring elements from House heritage and designs from Demna Gvasalia, Creative Director of Balenciaga, ultimately expressions of reverence and homage.




Gucci Ouverture Of Something That Never Ended

Shot in the Golden State of California, the new Gucci Ouverture campaign features an eclectic group of friends captured out and about in Los Angeles on sandy beaches and overlooking twinkling cityscapes. Their final destination is a drive-in cinema, where ‘Ouverture Of Something That Never Ended’—the 7 part mini-series by Alessandro Michele and Gus Van Sant that presented the new collection in November 2020—is being screened, closing the circle with this film-within-a-film.




The North Face x Gucci Campaign

Unveiling the #TheNorthFacexGucci collection by Alessandro Michele in a campaign shot by Daniel Shea. Set in the Alps, the collaboration collection is worn by a group of hikers, who camp by the lakes in a trip to the great outdoors. The forests and peaks of the region form a vast and breathtaking scenic backdrop to the imagery, capturing colorful, candid moments of group activity reminiscent of holiday snaps. The campaign’s atmosphere evokes the aesthetic of the 70s, when The North Face was a thriving outdoor retailer based in Berkeley, California and shared a factory and storefront adjacent to Credence Clearwater Revival’s practice studio—whose iconic song ‘Bad Moon Rising’ is featured throughout the video campaign. Music: ‘Bad Moon Rising’ by Creedence Clearwater Revival

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