Break a sweat

Created by MAFF

01

fashion

00:39

Hermès | Start the movement

With creative flair, Hermès Fit puts the house’s accessories in the limelight, in close contact with materials. Silk unfurls and shows its colours, shoes take lightness to the next level, belts test their agility and fashion jewellery raises the bar of radiance. An invitation to be an everyday athlete with elegance and agility.

02

music

03:44

Kanye West - Fade

03

art

04:12

Solange - We sleep in our clothes (Warriors of the night)

In collaboration with Spanish director Carlota Guerrero, Solange and other dancers move through Ricardo Basbaum's "Capsules (NBP x me-you)" installation.

04

art

08:04

Shedding Skin

05

fashion

03:31

A THERAPY

For Prada starring Helena Bonham Carter and Ben Kingsley.

06

art

04:58

Caos Creación

In collaboration with Paloma Wool and Carlota Guerrero 22 women dance in silence under the sun to achieve a spiritual state.

07

fashion

00:48

TORY SPORT PT. I

Tory Sport Fall Winter 2016 campaign.

08

art

00:58

HOW TO BE A MERMAID

Model: Oleksandra Sukhetska Since I was little, I've been obsessed with mermaids. I dreamt of being one. But when I was old enough to read the myths -- the Odyssey, for example -- I realised that they weren't these perfect idyllic beings, but real manipulators! This video is a homage to what mermaids meant to me, before growing up. I don't think I'm the only girl who feels this way...

09

fashion

00:50

Shiseido - Mochi Moment

Model: Charlene Chua

10

art

05:39

AntiBodies

This work engages with the ways video games represent (and misrepresent) the female body. The avatars in AntiBodies are pro-Anorexic yogis, cyber-Hysterics, and rubber-boned ragdolls. These young ladies are Frankenstein-like ready-mades concocted from a vast library of modular assets shared and created by the video game community. These assets can be transformed easily to fit within any video game, a treasure trove that makes video game developing cheaper, faster, and easier. I hack presets: characters, voices, motion capture data, and scripts. I remix the digital bones, the elastic skins, and electronic musculature. In this world, body dysmorphia is an artificial intelligence deciding how the body moves, collides, and interferes with others.

11

art

02:33

FUTURE DAY SPA

The Future Day Spa is a personalized, physiological experience delivering controlled vacuum pressure to the body replicating the feeling of being hugged. Guided by a therapist, participants hand their bodies over to a part–human, part–machine process inducing a state of relaxation. A collaboration between Qualcomm's Inventor Lab, we integrated technologies for capturing biometric data to understand the physiological benefits of a treatment.

12

art

03:52

SAFE AND WELL

Shot on 16mm film, “SAFE AND WELL” is a satirical exploration of the language of wellness set within the context of our “stay at home” confinement. The film invites the viewer to follow along on a seemingly familiar and mundane exercise journey that swiftly devolves into a more paranoid and anxious reflection of the present moment.

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art

HOW TO BE A MERMAID

Vimeo

Model: Oleksandra Sukhetska Since I was little, I've been obsessed with mermaids. I dreamt of being one. But when I was old enough to read the myths -- the Odyssey, for example -- I realised that they weren't these perfect idyllic beings, but real manipulators! This video is a homage to what mermaids meant to me, before growing up. I don't think I'm the only girl who feels this way...

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Nur Casadevall grew up and went to film school in Barcelona. Since graduating from ESCAC she has directed fashion films for magazines such as Vogue Spain, Número France, Tentaciones el País and Dream Magazine. She is represented by CANADA in London.

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