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Versace House Party | The Pre-Fall 2020 Campaign
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Set in a grand mansion on the shoreline of Lake Como, the campaign sees the return of model Georgina Grenville in a celebration of a decades long friendship. Georgina previously starred in the Versace Fall-Winter 2000 campaign and is now back, almost twenty years later, for Pre-Fall 2020. She plays "The Matriarch" - a powerful and independent mother. While she leaves the mansion for a short business trip, The Matriarch's rebellious two daughters through a house party. It's a swirling kaleidoscope of mischief and Versace glamour.
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Lumen is a video and photo production company with a special focus on the fashion and luxury market. Our main base is in Milan, but thanks to a wide experience abroad, through relationships with local fixers and other professionals, Lumen produces internationally with the same agility as it does throughout Italy. We are able to offer a vast network of creative resources and talents, and our lab-like production approach works for both niche and large-scale projects. With a made to measure manner, we are happy to take care of art buying, suggesting key figures and proposing the best suppliers based on the specificity of the project. According to clients’ needs, we can follow pre-production to post production, for both print and motion.