LOEWE presents a short film by Luca Guadagnino and Jonathan Anderson previewing the Spring Summer 2024 men’s collection. Set at David Zwirner New York amidst the gallery’s recent exhibition featuring Echolalia, 2010 by Austrian artist Franz West. Casting Ashley Brokaw Hair & make up Allie Smith Soundtrack '4 Floors of Whores' by Tzusing Featuring Adrian Smats, Andrea Isidori, Bruno Krahl, Elliott McDean, Malik Andreson
Set in a grand mansion on the shoreline of Lake Como, the campaign sees the return of model Georgina Grenville in a celebration of a decades long friendship. Georgina previously starred in the Versace Fall-Winter 2000 campaign and is now back, almost twenty years later, for Pre-Fall 2020. She plays "The Matriarch" - a powerful and independent mother. While she leaves the mansion for a short business trip, The Matriarch's rebellious two daughters through a house party. It's a swirling kaleidoscope of mischief and Versace glamour.