Thinkin Home (2020)
Filmed in Jamaica, Thinkin Home tracks the passage of eight young men as they move towards their destination, through lush scenery and the rich chromatics of the built environment. Against a soundscape of reggae, 80s dancehall, gospel and spoken word, we witness a communion. Thinkin Home introduces Essence, the Spring Summer 2021 Menswear and Womenswear Collections and was inspired by Rockers and iconic Jamaican filmmaking. ‘Where is the best place to watch the sunrise? Well, for me, it’s probably my home ‘cause I live on a hill and I love to wake up early in the morning and watch the sunrise before the city becomes what it becomes.’ (Selah Mchale) Made in Collaboration with Saint Models.
IAMSOUND is a multidimensional ecosystem encompassing a record label, creative agency, and visual art studio.