At the invitation of Virginie Viard, Kendrick Lamar and creative partner Dave Free meet the world of CHANEL Haute Couture for the first time, bringing to life a story about time and transmission. Actress and House ambassador Margaret Qualley plunges us into the tale “The Button” alongside actress and House ambassador Anna Mouglalis, as well as friend of the House Naomi Campbell. Written and directed by Dave Free. Scored by Kendrick Lamar. Serviced by pgLang.