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At the CHANEL Spring-Summer 2022 Ready-to-Wear show, models paraded down a raised runway surrounded by photographers to evoke the heightened emotion and magic of fashion shows in the 1980s.
Inez van Lamsweerde and Vinoodh Matadin are a Dutch fashion photographer/director duo who have been working together since 1986. The Dutch partnership rose to fame in the early 90s due to their approach of challenging traditional fashion photography. Experimenting with the latest digital imaging technologies, their early work captured the imagination of art critics, who were mesmerized by the sophisticated interplay of elegance and horror. The pair met whilst studying at the Art Academy in Amsterdam and following careers in and around fashion, began working together formerly. They are regular contributors to Vogue Paris, Purple Magazine, W Magazine and V Magazine amongst many others and have created advertising campaigns for brands including Yves Saint Laurent, Christian Dior, Gucci, Chloë, Givenchy, Balenciaga, Chanel, and Roberto Cavalli.