Virginie Viard is a French fashion designer currently directing Chanel.
Carried by a wind of freedom, the CHANEL Cruise 2024/25 show was held at the MAMO, Centre d’art de la Cité radieuse in Marseille. The collection imagined by Virginie Viard combines an underwater reverie with reflections of the sun through embroideries, diving hoods, sequinned jackets and swimwear.
Paraded along the riverbanks of the Seine in Paris, the CHANEL Fall-Winter 2023/24 Haute Couture collection imagined by Virginie Viard is the portrait of a sensitive yet bold Parisienne. What she wears, what she reads and thinks, and her very attitude to life is reflected in the assembly of tweeds, silk chiffons, organza and inlaid lace, as the composition of floral and graphic motifs testify to the effervescence of a rich and feminine creative universe.
Chanel held their latet show against the majestic backdrop of Dakar’s former Palais de Justice, with its rhythmic columns and sunlit inner garden. The collection celebrates the spirit of the 1970s with silhouettes with vibrating colours and richly ornate embroideries of beads and sequins, textured tweeds and floral motives. Silhouettes are finessed with beaded sautoirs layered with sparkling pendants and bold belt buckles adorned with Mademoiselle Chanel’s lion. Imagined by Virginie Viard and crafted between the CHANEL Ready-to Wear ateliers in Paris and the Maisons d’art of 𝘭𝘦19M, the 2022/23 Métiers d'art CHANEL – DAKAR collection is the result of multiple meetings over the past three years between Virginie Viard and artists of all backgrounds: the choreographer Dimitri Chamblas who called on Germaine Acogny’s École des Sables dancers, but also directors, musicians and writers, all together with friends of the House. The show is part of a vast cultural programme and the starting point of an ongoing exchange between the House and Senegal.
Within a cinematic background, brought to life amidst vignettes from “Last Year in Marienbad” (1961) by Alain Resnais, the CHANEL Spring-Summer 2023 Ready-to-Wear collection incites the very essence of “allure”. Exploring a freedom of movement and expression – embodied by Kristen Stewart – Virginie Viard imagines a collage of glamour, swirling with modernity and lightness.
Held at Monte-Carlo Beach, the CHANEL Cruise 2022/23 show tells a story of coastal elegance on the Riviera. The collection designed by Virginie Viard imagines a spirited ode to Monte-Carlo days and nights filled with cosmopolitan elegance, glamour and speed.
In a luminous tribute to the landscape of the River Tweed so dear to Gabrielle Chanel, Virginie Viard pays homage to tweed, an eternal code of the House of CHANEL.
At the CHANEL Spring-Summer 2022 Ready-to-Wear show, models paraded down a raised runway surrounded by photographers to evoke the heightened emotion and magic of fashion shows in the 1980s.
Behind the scenes, the models do their make-up together and get ready for the show. The Diana Ross track ‘Do You Know Where You’re Going To?’ plays in the intimate atmosphere of the Parisian club Castel.