Salvatore Ferragamo SS21 Ad Campaign

Salvatore Ferragamo’s campaign for Spring-Summer 2021 is a masterpiece of suspenseful refinement. The portfolio of stills and short video curated by Guadagnino alongside Salvatore Ferragamo Creative Director Paul Andrew draws from the Alfred Hitchcock inspired film, set in Milan, that was shown before the fashion show in September 2020. Conceived as both an homage to Hollywood — the site of our founder’s first success — and to Milan — the location of 21st Century Salvatore Ferragamo’s fashion expression — the campaign combines our heritage of artistic artisanship and technical innovation.