Luca Guadagnino




I Dreamt of LOEWE

LOEWE presents a short film by Luca Guadagnino and Jonathan Anderson previewing the Spring Summer 2024 men’s collection. Set at David Zwirner New York amidst the gallery’s recent exhibition featuring Echolalia, 2010 by Austrian artist Franz West. Casting Ashley Brokaw Hair & make up Allie Smith Soundtrack '4 Floors of Whores' by Tzusing Featuring Adrian Smats, Andrea Isidori, Bruno Krahl, Elliott McDean, Malik Andreson




Fendi Peekaboo Campaign by Luca Guadagnino

Formidable, powerful, feminine. In a new short film directed by Luca Guadagnino, Adwoa Aboah is imbued and emboldened with the irreverent spirit of the #FendiPeekaboo. Infused with the spirit of an icon, she takes flight above the unmistakable rooftops of Rome, rising to meet her destiny as the embodiment of the #Fendi woman.




Salvatore Ferragamo SS21 Ad Campaign

Salvatore Ferragamo’s campaign for Spring-Summer 2021 is a masterpiece of suspenseful refinement. The portfolio of stills and short video curated by Guadagnino alongside Salvatore Ferragamo Creative Director Paul Andrew draws from the Alfred Hitchcock inspired film, set in Milan, that was shown before the fashion show in September 2020. Conceived as both an homage to Hollywood — the site of our founder’s first success — and to Milan — the location of 21st Century Salvatore Ferragamo’s fashion expression — the campaign combines our heritage of artistic artisanship and technical innovation.

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