New Balance x Miu Miu 2024 Campaign

New Balance and Miu Miu team up again for a new collaboration, now with a design based on the iconic New Balance 530 running shoe. Peris Adolwi, Julie Hoomans and Florine Wildeboer star in the accompanying still and moving image campaign. Stolen moments are captured against a domesticated background - white walls, blank phone screens and crumpled white sheets – onto which viewers are invited to project their thoughts and dreams. The mood is intimate, relaxed, playful, from movement and gesture to shoes and clothes. Launched in 1992, the New Balance 530 was originally conceived as a performance shoe. Its minimal design and luxurious suede, leather and mesh fabrication, made it a cult sneaker lovers' favorite. True to the Miu Miu spirit, this interpretation of the model is deconstructed: a classic is disrupted, its proportions reinvented with the introduction of an ultra-flat sole. The sneaker’s name - the 530 SL - is drawn from the fact that it is also super light. Two versions of the shoe are presented, one in distressed suede in a warm, natural color palette and the other in unprocessed suede and mesh in classic black and white. The effect is lived in – aged. Laces come in a variety of materials including leather and sailing cord. Those wearing the New Balance X Miu Miu 530SL are invited to choose between them, to adapt them to their personal style. In each case, comfort, character, confidence and ease are paramount as the heart and history of both names come together seamlessly. Cast: Peris Adolwi, Juli Biko, Julie Hoomans, Florine Wildeboer

LOEWE x On—the Cloudtilt

A lifestyle shoe made to move, the Cloudtilt blends meticulous design with Swiss engineering. Campaign film featuring Amna Al Qubaisi, Cindy Dos Reis, Hortense de Gromard, Liu Hong, Roy Morel Kaneza, Stefan Crainic Casting People File Hair Karim Belghiran Make up Erin Green

Only Spare Parts • New Balance 650

Capturing the raw energy of young artists on the fringes of Cape Town's creative pockets with the New Balance 650 For Lemkus x New Balance Starring Ameera @ac.idtab , uKhanyo @ukhanyo703 , Litha @best_dressed_dedbeat, Danielle @daniiellenevaeh Hair & Make-Up: Teri Roman @teri_roman Stylist Assistant: Lubabalo Nkobo @funkyblackdude Photography Assistant: Johnny Iyoka @sadocyyy Digital Operator: Ara Bhabha @arabhabha Camera Assistant: Ndzolo Nxazonke Gaffer: Malusi Maseti @malusi_maseti Music: uKhanyo @ukhanyo703 , Aqeeb Majiet @aqeebmajiet Special thanks: Ridah Parker @re.dah_ , Disco Creatives @discocreatives , Igshaa & Lorenzo at All Car Parts

LOEWE Spring Summer 2023 shoes campaign

Handcraft meets a fetish attitude and sharp femininity.

Chloe Nama sneaker campaign

Introducing the new Nama sneaker video campaign shot by Durimel in Lanzarote. Chloé’s lower impact sneaker is now available in a wider range of sizes making it a truly unisex design.

Etro Earthbeat X Stray Kids (Dance Racha)

ETRO EARTHBEAT meets STRAY KIDS’ sub unit group ‘DANCE RACHA’ (LEEKNOW, HYUNJIN, FELIX) and show their fascinating movement scene in their universe.

KIPRUN - RUNNER TO PACER

Nike Air Max 90 x END

Trippin x Versace Greca

To celebrate the launch of our new Greca sneakers, we gave our friends at Trippin a few pairs to try out. They captured the designs on music manager Max Kaspar as he spent a typical day in London with mates Joel and Jahale.

Adidas X Prada - One After Another

NIKECraft WEARTESTER PROGRAM