The power of the hand and the impact of image; the intimacy of clothing; the power and positivity of color. And the blurring of reality with digital, something now being experienced everyday - a new idea of intimacy, a surreality reflective of these very particular times. The #PreFall2020 #Prada campaign is engineered to react to a changed world, reflecting a fusion of the human hand and eye with technology - each equally important, a hybrid means of communication, expression and creativity.