Peter Dundas is a cool cat - a free spirit and gifted designer all rolled into one. Since being appointed as the Creative Director of Emilio Pucci in 2008, he's injected his 'vibe' into the brand and the collection, something he deems more important than purely replicating signature heritage style. According to Dundas, the challenge today is to feel fresh, rather than familiar, and the priority to make women feel more extraordinary than they already are. Interview by ImagineFashion.