fashion
MASCUCLINICALLY TESTED
Models Isaac Sene Juuso Räsänen Joni Travis Nurminen Mikael Peuronen Mats Nordin Tino Nyman
Models Isaac Sene Juuso Räsänen Joni Travis Nurminen Mikael Peuronen Mats Nordin Tino Nyman
With bold treatment of space, an intense palette of colors, and generous brushstrokes, Jussi Goman creates an electric and spontaneous illusion of movement. Goman adds a fresh, playful twist to classical motifs borrowed from art history, such as facial portraits and still lifes: adhesive bandages and bubble gum-like globs of acrylic paint protrude from the surface as if to remind us of the limits of two-dimensionality, yet also of the limitless potential of painting. The acrylic paint endows his colors with a sense of freshness and buoyancy, while also coating the surface in a smooth plastic sheen. Jussi Goman graduated from the Academy of Fine Arts in Helsinki in 2008. Goman’s work is found in the collections of major Finnish museums including the Kiasma Museum of Contemporary Art and the Helsinki Art Museum.
Jenni Rope works multidisciplinary with painting, mobiles, pattern design, books and public art. In her works, she experiments with the boundaries between art and design and explores the abstract world that lies somewhere between painting and sculpture.
Artist Linda Linko was invited to search for the future of Finnish patterns. In her voluminous collage she's studying colour, shapes and transparency and challenging the traditional perception of one hundred year old Finland: perhaps we're not as gloomy and pessimistic as we tend to say we are. The piece illustrates Linko's work process and her candid use of different techniques. Using her exquisite color palette she paints large scale surfaces from which she crops smaller sections to form new patterns.
𝗔𝗯𝗼𝘂𝘁 𝗣𝗔𝗟𝗠𝗨: She’s quirky, cheeky, goofy and full of attitude! PALMU is a Finnish/Moldovan artist/songwriter who moved to Berlin couple of years ago since BMG Management Publishing GmbH gave her a publishing deal. The blue-haired talent has always been surrounded by music since both of her parents are classical musicians but she always felt drawn to soul/r’n’b/pop. Before her move to Berlin, PALMU performed a lot in Finland and opened for Princess Nokia, Stonebwoy and others. PALMU has always expressed herself a lot through visuals and fashion. She calls her music personality pop and she loves to play with metaphors – specifically, when it comes to songwriting. Her powerful, yet deep vocals with punchy toplines make her approach special and unique. PALMU believes strongly in self-expression and wants her music to make you feel confident in who YOU are. 𝗣𝗔𝗟𝗠𝗨 𝗮𝗯𝗼𝘂𝘁 Housewife: Housewife is an anthem to all the women, who have struggled with the norms and expectations of the society. I have never fitted into the definition of a perfect housewife and I know that I’m not alone. Empowering women has always been an important thing for me and I wanted to wrap this message up in a colourful, positive and quirky pop- song.
Cinematography by Lumi Hartikainen Animations and graphics by Elizaveta Borovikova Editing by Lumi Hartikainen and Lxandra Styling by Andre Pozusis and Lxandra Make up by Fatma Bendris Photography and set assistant Valtteri Nevalainen
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