• Music
  • Art
  • Fashion
  • Forward

My Bag

Your heart may be full but your bag is empty.

← Fashion
MY FRIEND MAGNUS

MY FRIEND MAGNUS

fashion· 2023· 1:15· stockholm
campaignquirky

Introducing ‘My Friend Magnus’, a limited edition book published by Acne Studios and imagined by creative director Jonny Johansson. A visual ode to his long-time friend Magnus Carlsson’s creative energy and fashion archive. “Throughout the years, his vibrant personality, his taste in books and the references he would find have fuelled my inspiration and helped me in my work,” says Jonny Johansson of Carlsson. Magnus caught Johansson’s eye with one of his ensembles back in the 1990s. Since then, Magnus has curated the atmosphere of the emblematic Acne Studios Headquarters Floragatan 13. During this time, he has never worn the same outfit twice, becoming renowned for his strong sense of style.

  • About MAFF
  • Credits
  • Terms & Conditions
InstagramYouTubeTikTokEmail
© 2026 MAFF
  • Music
  • Art
  • Fashion
  • Forward

My Bag

Your heart may be full but your bag is empty.

  • Music
  • Art
  • Fashion
  • Forward
  • About
  • Credits
    • Sign in
    InstagramYouTubeTikTokEmail
    • Music
    • Art
    • Fashion
    • Forward
    • About
    • Credits
      • Sign in
      InstagramYouTubeTikTokEmail