• Music
  • Art
  • Fashion
  • Forward

My Bag

Your heart may be full but your bag is empty.

← All videos
LOEWE Paula's Ibiza 2021

LOEWE Paula's Ibiza 2021

fashion· 2021· 1:00
campaignquirkyexperimentalspringsummer

Shot by Gray Sorrenti and featuring a soundtrack by 1980s Ibizan band Locomía, the LOEWE Paula’s Ibiza 2021 campaign film tells the story of a collection suffused with sunny Balearic optimism and escape. Continuing our commitment to promoting craft and the work of artisans around the world, the collection includes basket bags woven by craftswomen in collaboration with Corporación Oficio y Arte in Colombia and Project Shamuk in Ecuador, as well as ready-to-wear fabrics made by artisanal collectives in Burkina Faso, part of the Ethical Fashion Initiative. Music by LOCOMIA

Credits

  • creative directorM/M Paris
  • creative directorJonathan Anderson
  • directorGray Sorrenti
  • stylistBenjamin Bruno
  • About MAFF
  • Credits
  • Terms & Conditions
InstagramYouTubeTikTokEmail
© 2026 MAFF
  • Music
  • Art
  • Fashion
  • Forward

My Bag

Your heart may be full but your bag is empty.

  • Music
  • Art
  • Fashion
  • Forward
  • About MAFF
  • Credits
    • Sign in
    InstagramYouTubeTikTokEmail
    • Music
    • Art
    • Fashion
    • Forward
    • About MAFF
    • Credits
      • Sign in
      InstagramYouTubeTikTokEmail