Kinida - Muri Apa


‘Muri Apa’ in translation to english means ‘Headache’. She wrote this song inspired by her first heartbreak, to pinpoint the conflict that might cross our thoughts when in a long term relationship which can equate to a headache. Through her lyricism she has a dual dialogue back and forth with herself but can be projected to the audience as well. Speaking her thoughts out loud she confronts all these emotions while still reminiscing and holding on to these feelings even knowing that it might not be the best for her when she says ‘don’t leave’ in korean during the breakdown of the track. Stylist & Details Serena Kim 3D world VFX Artist Carla Batley Glitchy/Liquify VFX artist Klarens Malluta Texture VFX artist George Jasper Stone Text Graphic artist : George Jasper Stone

Creative Director
Production Company


We are a group of international women, based in New York & Paris using digital media, such as 3D animation, computer graphics, and more to combine creativity with visual art. Our focus lies in experimental video and digital art, working with audiovisual production to find concepts for events or consulting for brands looking for something new. Our latest work revolutionized the art world as we presented digital art projections around hotels, galleries and even events in living rooms. We are very out of the box, making videos that stand out and we love it - especially creating awareness videos on topics ranging from human rights to global warming. We are always interested in supporting brands that are shifting and highlighting gender diversity, inclusion, and a more sustainable way of living.

Patricia Gloum is far from a conventional filmmaker. Her chic, surreal taste for topsy turvy storylines, enchanting aesthetics and savvy scriptwriting reveals a wonderfully weird world that is all her own. Based in New York City, born in Boston, raised in Paris with Greek and Spanish roots, Gloum’s work feels like a lovely mishmash of many different ethereal urban influences. Her early-on passion and vision with film gradually manifested into her award winning accomplishments as a director. Pushing the envelope with non-linear forms of story telling and into the world of a VJ. Patricia co-founded as well digital art creative house, Braw Haus.

Role: creative director
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