The designer joined BoF founder and CEO Imran Amed on stage at BoF VOICES 2024 to share how he has built a successful independent business in such a competitive environment, understand his plans for the future and settle some of the rumours and speculation. When Simon Porte Jacquemus came on to the scene in 2009, he did so with a bang. The French designer’s playful take on Parisian fashion draws inspiration from 20th century sculpture, the French New Wave, and sunny afternoons in Marseille. His creations have catapulted him and his label into stardom, with the brand’s campaigns often going viral on social media. “It’s [all about] having fun,” said Jacquemus. “Having fun is being creative, it's going one step aside and it's playing with the system.”