How can art reflect the power of branding and advertising in the everyday? Barbara Kruger’s Who Own’s What?, 2012, blurs the boundaries between art and commerce. She criticises the spectacle of mass-media imagery while taking advantage of its powerful capacity for communication. Her work exploits an economy of image and text to question the power-based relations and concepts that underpin socio-political structures. Jessye from Tate Collective London presents her perspective on this bold artwork.