fashion
Alyx AW 15: Nick Knight/Matthew Williams
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Matthew Williams’ new clothing line, Alyx, draws on aesthetics from Paris and Pismo Beach, referencing subcultures richly. The debut collection, for Autumn/Winter 2015, is full of millennial urgency, clean lines and nods to the undercurrent. To celebrate the launch, Williams asked long-time collaborator Nick Knight to create a fashion film. Shot both on location in Brighton and in SHOWstudio’s London space, the work features Tallulah and Scout Willis and a custom soundtrack with lyrics from Danzig’s ‘Mother’.
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SHOWstudio is an award-winning fashion website, founded and directed by Nick Knight, that has consistently pushed the boundaries of communicating fashion online. Established in November 2000, SHOWstudio’s innovative and ground-breaking projects have defined the manner in which fashion is presented via the Internet. SHOWstudio has pioneered fashion film and is now recognised as the leading force behind this new medium, offering a unique platform to nurture and encourage fashion to engage with moving image in the digital age.