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Air Max ‘97 x Pam Pam

Air Max ‘97 x Pam Pam

fashion· 2020· 1:35
shortcampaigncollaborationfootwear

This projects is an exploration of form through the idea of the Circle. It's a conceptual interpretation of diversity and womanhood and about how we are all related and equal in our core. These beautiful dancers from barcelona come all from different backgrounds and they all come to connect in this piece to show unity and the force of women working and growing together. The circle is in geometry the perfect form, it's the most efficient shape of all, it represents humanity. On the other hand, dance is a universal language in which we all connect, without words, social background, race or gender are needed. When we dance, we are connecting to a deeper self, to our animal self, we are just purely humans connected to our bodies. This is a piece of silence, where language is not needed to define the differences between the subjects, and dance and the repeated image of the circle, are used to represent our real unity as women fighting in this world.

Credits

  • cinematographerFran Rios
  • directorCamila Falquez
  • stylistAhida Agirre
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