Originally from Iceland, S l started her eponymous label after graduation from Central Saint Martins following stints at Katie Hiller, Calvin Klein, Marc Jacobs & J&M Davidson. Anti-disciplinary and rooted in experimental pattern-making, S l’s collections weave Icelandic folklore and handcraft into a distinctive aesthetic. Each piece reflects a journey through this landscape, crafted from rigorously sourced upcycled, deadstock, and locally sourced materials. Committed to sustainability, the brand plans a rental model to further minimize overproduction.