#CAMPAIGN

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fashion

00:40

Its Fever Issue N16 Editorial #AMAZINGMAGAZINE

Surrender to the rhythm and let your body groove in this electrifying fusion of disco and Studio 54 vibes. Get ready to catch disco fever in this editorial called It's Fever! Music Tubebackr Photo Assistants Charles Brown + Tommy Blanco Studio Manager Kevin Leupold Stylist Donald Lawrence Art Director Matt Goli Mua Janice Daoud Hair Ian James Studio Dust Studios la

02

fashion

01:19

THE ENTRANCE

A film by OHIRI. An underwater story. An offering to the legendary King Crocodile, a curated collection of body adornments by OHIRI Producer: OHIRI Assitant Director: Ayela Model: Abdel Doumbia Cinematographer: Wal Le Prince Underwater Cinematographer: Nadi Saddy Original Score: Sealmi Poem Author: Dozilet Kpolo Narrator: Prince Lyrics Poem Baule Translation: Prince Lyrics Poem English Translation: Nuits Balnéaires Lighting Assistant: Souleymane Sidibé Production Assistant: Christophe Kouassi Stylist: Akebehi Kpolo Set Design: Akebehi Kpolo Make Up Artist: Liesse Tiemoko, Sara Soumahoro Hairstylist: Dédé Soumahoro Editors: Wal Le Prince, Nuits Balnéaires Colorists: Wal Le Prince,Nuits Balnéaires

03

fashion

01:34

Prada The Galleria starring Scarlett Johansson

Prada partners with Scarlett Johansson to spotlight the Prada Galleria bag and celebrate the art of performance. Johansson’s daily essential, the Prada Galleria, is more than just an accessory, it is a symbol of excellence, mirroring her shifting persona. Actors continually reinvent themselves to embody the characters they become. This notion has connected cinema to Prada throughout its history—a trait present in its designs and storytelling as a medium for expression and inspiration. Featuring Scarlett Johansson

04

fashion

00:15

MAFF Market Côte d'Ivoire 🇨🇮: Lafalaise Dion

Love. Patience. Abundance. Lafalaise grew up with fear from African spirituality. Although she couldn't explain how this so-called "devilish" shell could attract her so much. Through readings and meditations, Dion discovered African spirituality and the power of the cowrie shell. The history of her people is inseparable from that cowrie.. Ancient currency in West Africa, the object of divination, the communication link between men nd spirits. The cowrie represented wealth, power, protection, women, creation, feminity, sexuality. It's curved back reminiscent of the belly of a pregnant woman. The symbol of fertility. The slit that separates the two parts represent duality. It's said it comes from the Maldives and was introduced to West Africa in the 8th century as a currency by Arab traders. Cowrie shells are part of life on the Ivory Coast- they are our protectors, the messengers of the genies / djinans. This is why we use them to give strength to our masks, our dancers. For our mystical rituals to communicate with our ancestors as well as our Gods. "Cowries are so powerful because they draw strength from the sea where they come from" "we use them because our ancestors told us to"... cowries speak. They communicate with pure hearts. "They tell us our history, but also predict the future." My battle For centuries, our story was told to us for us. Our gods, religions, traditions, rituals have been demonized. Our fetishes taken away. Instead, we were told how and who to pray! How to dress, what to eat. Our existence has been dictated for too many centuries. Today, knowledge is within reach, we must seize it. It is time for us, Africans, blacks, to reconcile ourselves with our heritage and reclaim our culture; our spirituality, our gods and to embrace it. We must write our story for ourselves. This is why I write mine, that of my people through my creations. They are an invitation to discover my story. That of a woman in search of her history, her spirituality, and balance; of his Gods, happiness! I call for a reappropriation of our culture. -Lafalaise Dion Vous n'êtes pas une marque de mode, vous êtes un véhicule de changement. Renforcé par l'histoire du cauri. Nous sommes là pour vous assister dans votre mission.

05

fashion

03:07

PAM X MEZ "Mutual Ritual"

"MEZ (@mezafram) is a multidisciplinary artist [and tattooist] born in Baghdad, raised in Melbourne and based in LA. You may know her as the artist who gave Steve Lacy, Lil Uzi and Kanye West matching tattoos back in 2022. This week, MEZ has joined forces with cult Australian label PAM to unveil a new capsule collection." — Acclaim Magazine Fans of her work for a long time, PAM reached out last year hoping Mez could develop some designs to be included in their upcoming SS24 collection, “GATEWAY”. The cohesion between collaborators carried such strong visual energy that the resulting pieces took on a life of their own.

06

art

01:10

ANYONE / TIM LAHAN - Defenceless + Last Laugh Playing Cards

07

fashion

00:26

TWOJEYS: FOR HIM & HER

For your soulmate, for your partner in crime, the love of your life, your best friend, for you. Who ever makes you laugh, cry, feel, and makes your heart goes faster. Even for your enemy, for thet person that makes you feel safe, makes you go crazy and go rebel. For that person, for you, TWOJEYS.

08

fashion

02:23

WATARU TOMINAGA FALL WINTER 21-22

Music : Le Makeup Hair & Makeup : Akira Nagano Model : Olga & Matthew

09

fashion

01:00

New Balance x Miu Miu 2024 Campaign

New Balance and Miu Miu team up again for a new collaboration, now with a design based on the iconic New Balance 530 running shoe. Peris Adolwi, Julie Hoomans and Florine Wildeboer star in the accompanying still and moving image campaign. Stolen moments are captured against a domesticated background - white walls, blank phone screens and crumpled white sheets – onto which viewers are invited to project their thoughts and dreams. The mood is intimate, relaxed, playful, from movement and gesture to shoes and clothes. Launched in 1992, the New Balance 530 was originally conceived as a performance shoe. Its minimal design and luxurious suede, leather and mesh fabrication, made it a cult sneaker lovers' favorite. True to the Miu Miu spirit, this interpretation of the model is deconstructed: a classic is disrupted, its proportions reinvented with the introduction of an ultra-flat sole. The sneaker’s name - the 530 SL - is drawn from the fact that it is also super light. Two versions of the shoe are presented, one in distressed suede in a warm, natural color palette and the other in unprocessed suede and mesh in classic black and white. The effect is lived in – aged. Laces come in a variety of materials including leather and sailing cord. Those wearing the New Balance X Miu Miu 530SL are invited to choose between them, to adapt them to their personal style. In each case, comfort, character, confidence and ease are paramount as the heart and history of both names come together seamlessly. Cast: Peris Adolwi, Juli Biko, Julie Hoomans, Florine Wildeboer

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MAFF Shop Icon

fashion

00:27

KikoRomeo with Jumah Jatteh

A day out at pallet with Jumah Jatteh in Kenyan brand, KikoRomeo. KikoRomeo meaning “Adam’s Apple” in Kiswahili, was founded in 1996. Transcending cultures and fashion trends, KikoRomeo puts sustainability at its core.

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fashion

02:03

MASCUCLINICALLY TESTED

Models Isaac Sene Juuso Räsänen Joni Travis Nurminen Mikael Peuronen Mats Nordin Tino Nyman

12

fashion

03:20

LADO BOKUCHAVA SS21

Direction/Concept : Shaka Hiker Production : ADHD / Noizy DOP ; Sandro Darakhvelidze Steadycam operator: Merab Kiknadze Music: Aghnie Edit: @goga tsikollia Make up: Anna Todua Mariam Alimbarashvili Nino Shubladze, Mari Bagramiani Makeup Institute Georgia Hair: @Viktoria Gigishvili

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fashion

TWOJEYS: FOR HIM & HER

Youtube

For your soulmate, for your partner in crime, the love of your life, your best friend, for you. Who ever makes you laugh, cry, feel, and makes your heart goes faster. Even for your enemy, for thet person that makes you feel safe, makes you go crazy and go rebel. For that person, for you, TWOJEYS.

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