fashion

The Machine Stops

Vimeo

Set in a world where the majority of the human population has lost the opportunity to live on the Earth’s surface, individuals now dwell in isolated underground rooms, with their physical and spiritual needs managed by the omnipotent Machine, created by humanity to sustain its population. However, the role of the machine is now being questioned. Eventually, the Machine collapses, leading to the downfall of “civilization” itself. Genial found this topic inspiring and chose to interpret it in a deeply personal manner. As a young boy discovers a way to introduce a flower into the machine, the system starts to break down, triggering a transformative event and inspiring a fresh start for a natural world. creative technologist Rémi Grosson @mire.dev mix Loris Bernot @lorisbernot line producer Gaelle Bijani @agentbadkitty production manager Laura Alday @sol_____eil Joana Dacheville @joana_dacheville Agathe Philipart @agathephilippart assisted by Leo Rouault @leorouault producer Sylvain Obriot @sylvainobriot 2D artist Quentin Kadlub @barbiche_quentin colorist Baptiste Vieillard @baptistevieillard edit assist. Romain Beltran @romainbebel Raphael Perez @raphael_perez_de_barradas post production Everest Lab @evrstlab creative director Florent Canale @anomaly_spectre lead supervisor Thomas Espinosa @thomas_espinosa 3D artist Victor Jonckheere @briquetagram post producer Sonlan Tran @sonlan_pics models Ajuma @ajumanasanyana, Nyadeng @nyandeng_makur Robin @robinterzone, Ajak @ajakdengchol, Eduarda @bretaseduarda casted by Maria Pablo Feliz @aurevoirlami voice over Christopher Taylor @christophermtaylor Lauren Marshall @itslaurenmarshall casted by Charley’s angels @charleys_angels_voices 1st assistant director Balthazar Blanlot @jean_sanspeur 1st assistant caméra François Pallud – pas d’instagram key grip Dino Fey @dinofey assisted by Léa Sorrenti @leasorrenti key electro Louis Jamaux @siuol_xuamaj assisted by Hubert Eudeline @hubert.edl steadycamer Matias Sahnoune @matiashnn makeup artist Axelle Jérina @snakeyez assistant makeup artist Ophélie Mirambeau @mirambeau.ophelie_mua agent makeup and hair artist Louise Aguilar @louiseoffduty hair artist Gor Duryan @gorgeousduryan nail artist Magda S @nailsbymagda.s set designer Clément Pelisson @accoudoir assisted by Paul Thomas @paulplehrthomas Samuel Bardaji @samuel.bardaji Maud Guyon @maud_guyon flower artist Garden of Bruce @gardenofbruce scan Scan Engine @scanengine making off Marthe Pitous @la_machu type designer Yann Linguinou @yannlgn script advisor Toby Merrington @toby_merrington

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GENIAL WAS BORN IN 2020. LIKE A CONTEMPORARY WORKSHOP, WE LIKE TO CONSIDER EVERY BRANCH AND MEANS FOR VISUAL REPRESENTATION. WE THINK, SHOOT AND DESIGN PROJECTS OF ALL SHAPES AND SIZES, ALWAYS WITH A HIGH-END GRAPHIC SENSITIVITY. FIRST ART DIRECTORS, WE DECIDED TO PUT IN COMMON OUR RESOURCE AND EXPERIENCE TO ENLARGE OUR CREATIVE VISION AND DIRECTING SKILLS. OUR WORK SPAN ACROSS COMMERCIAL AND INTERACTIVE CAMPAIGNS TO MUSIC VIDEOS AND EDITORIALS.

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