fashion
DWMC " The Label"
Dead White Mens Clothes is a transdisciplinary label. Working at the boarder of art and fashion. It was founded in 2017 by Jojo Gronostay.
Youtube
Under Anthony Vaccarello’s creative direction, the photographer Henrik Purienne captured the hot atmosphere of the season in a series of evocative visuals. An intense mood pervades, with languid hours spent by the pool, tanning on a tennis court, or playing dress up to the sound of old cassette tapes. Under the scorching rays of the sun, a play of light and shadow ensues, as elusive characters hide and emerge, whiling away the endless-seeming days in anticipation of what the evening will bring.