#CAMPAIGN

01

fashion

02:23

WATARU TOMINAGA FALL WINTER 21-22

Music : Le Makeup Hair & Makeup : Akira Nagano Model : Olga & Matthew

02

fashion

01:00

New Balance x Miu Miu 2024 Campaign

New Balance and Miu Miu team up again for a new collaboration, now with a design based on the iconic New Balance 530 running shoe. Peris Adolwi, Julie Hoomans and Florine Wildeboer star in the accompanying still and moving image campaign. Stolen moments are captured against a domesticated background - white walls, blank phone screens and crumpled white sheets – onto which viewers are invited to project their thoughts and dreams. The mood is intimate, relaxed, playful, from movement and gesture to shoes and clothes. Launched in 1992, the New Balance 530 was originally conceived as a performance shoe. Its minimal design and luxurious suede, leather and mesh fabrication, made it a cult sneaker lovers' favorite. True to the Miu Miu spirit, this interpretation of the model is deconstructed: a classic is disrupted, its proportions reinvented with the introduction of an ultra-flat sole. The sneaker’s name - the 530 SL - is drawn from the fact that it is also super light. Two versions of the shoe are presented, one in distressed suede in a warm, natural color palette and the other in unprocessed suede and mesh in classic black and white. The effect is lived in – aged. Laces come in a variety of materials including leather and sailing cord. Those wearing the New Balance X Miu Miu 530SL are invited to choose between them, to adapt them to their personal style. In each case, comfort, character, confidence and ease are paramount as the heart and history of both names come together seamlessly. Cast: Peris Adolwi, Juli Biko, Julie Hoomans, Florine Wildeboer

03
MAFF Shop Icon

fashion

00:27

KikoRomeo with Jumah Jatteh

A day out at pallet with Jumah Jatteh in Kenyan brand, KikoRomeo. KikoRomeo meaning “Adam’s Apple” in Kiswahili, was founded in 1996. Transcending cultures and fashion trends, KikoRomeo puts sustainability at its core.

04

fashion

02:03

MASCUCLINICALLY TESTED

Models Isaac Sene Juuso Räsänen Joni Travis Nurminen Mikael Peuronen Mats Nordin Tino Nyman

05

fashion

03:20

LADO BOKUCHAVA SS21

Direction/Concept : Shaka Hiker Production : ADHD / Noizy DOP ; Sandro Darakhvelidze Steadycam operator: Merab Kiknadze Music: Aghnie Edit: @goga tsikollia Make up: Anna Todua Mariam Alimbarashvili Nino Shubladze, Mari Bagramiani Makeup Institute Georgia Hair: @Viktoria Gigishvili

06

fashion

04:25

MARTINE ROSE SS14

07

fashion

02:30

Henna Lampinen Collection 2018

08
MAFF Shop Icon

fashion

00:20

SABOT Burnt Suit

Copenhagen slow fashion brand, SABOT, films their Burnt Suit, a halterneck bodysuit made of green deadstock lycra with burnt details on front and back. Adjustable drawstring hems in waist in green.

09

fashion

01:20

The Finnish National Romance Museum

The FNRM's first collection "Kekri"

10

fashion

01:04

LEEVI IKÄHEIMO BA GRADUATE COLLECTION NO PAIN NO GLAMOUR

VIDEO PRODUCTION Hetta Huhtamäki, Aalto Studios Producer / Production Manager Maria Rantamäki, Aalto Studios / Assistant Producer Mara Jelinko / D.O.P & Editing Iikkamatti Hauru / Camera operator & Editing Aki Särkiniemi / Camera operator & Editing Heidi Karjalainen / Producer Eric von Christison / Choreographer Jasmin Islamovic / Casting Director Minttu Vesala / Styling Jenny Jansson / Make-up & Mikko Vainio / Hair with Assistants: Fatma Bendris & Noora Varrio & Daria Taivas Sirja Puurtinen / Original Music and Sound Design Koray Tahiroğlu / Soundtrack and Music Director Sofia Okkonen / Photographer – Still photos Eeva Suutari / Photographer – Behind the scenes Jarno Parkkima / Photographer & Filming – Student Interviews Fanni Perälä / Graphic Design Jon Fabritius / Aalto Web Studios

11

fashion

03:42

Soft Reality of Its Own

The garments are more than mere toys; they give comfort and sense of security. The film presents Venla Elonsalo's Wearable Soft Toys collection that examines the emotional relationship between a soft toy and a person. Director & Designer: Venla Elonsalo Cinematographer: Iris Kärkkäinen Camera Assistant: Rane Rytkönen Editing: Francesca Bogani Amadori Color Grading: Iris Kärkkäinen & Venla Elonsalo Music: Jan Bergman & Jaakko Veijonen Makeup: Maria Boucht Styling: Venla Elonsalo Production Assistant: Aurora Frestadius Models: Adeola Ikuesan, Astrid Still, Emma Keskiivari, Helmi Kapulainen, Maurine Leagz, Miila Valtonen, Vita Davydova Set Photographer: Ninni West Runners: Hanna Hanhela & Jan Bergman

12

fashion

06:08

ROLF EKROTH SS23 — Camp Broken Arm

Story by: Kimi Issakainen & Rolf Ekroth Producer: Katariina Kangas Production assistants: Lauri Kivikataja & Sandra Seppänen 1st AC: Sam Gladstone Steadicam operator: Jyrimatti Holm Edit: Kimi Issakainen Colour grade: Juhani Vuorisalo / Grade One Graphic design: Matilda Diletta Still Photography: Mikael Niemi & Kimi Issakainen Music & Sound design: Ilari Heinilä Stylists: Heidi Karjalainen & Rolf Ekroth Make up & Hair: Kira Muesa Make up & Hair assistant: Pinja Kasslin Models: Elvis, Emil, Hongyu, Sabina, Tyra (Nisch management)

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fashion

PAM/PUMA BIO/VERSE SS23 — Ft. Thaiboy Digital & Cartoon

Youtube

For this season’s campaign, Thai-Swedish rap legend Thaiboy Digital and his paramour, Cartoon, venture to North Sumatra, Indonesia, to explore a world of creativity, evolution and change-making with PUMA and P.A.M. Sounds of the Sumatran Rainforest recorded via real-time, remote, cloud-based audio sensors are remixed by Tsuzing and Suda into a ‘Jungle Sonics’ soundtrack used for the film.

Cinematographer
Photographer
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