NikeLab x Roundell

Bafic is an Artist and Director based in London. His work aims to discuss the systems created by humans in society and online, using his own reflections on 21st century life and new forms of expression. Bafic's work has often been described as blurring the lines between video art & documentary.

In the film industry, there’s a lack of women of South Asian origins. But here, Keshvala is carving a name for herself. Since graduating from the University of the Arts London, Deepa has become an in-demand Director of Photography for brands like Nike, Stella McCartney and Burberry and musicians such as Chaka Khan, Jorja Smith, Burna Boy and Flohio.