Nick Knight on designing Kanye West’s YZY SPLY website
'Working with someone who knows exactly what they want is refreshing', explains image-maker Nick Knight in a documentary revealing the creative process behind creating Kanye West’s Yeezy Supply website. Worked on tirelessly by Knight and various members of the SHOWstudio team, the project began to materialise when Knight directed the music video for BLKKK SKKKNHEAD in 2013. Here, SHOWstudio’s director explains how over the years West’s artistic output has changed. In turn, the website, which began as one dictated by a 'non-artistic approach' characterised by a low-fi aesthetic partly inspired by highly functional medical supply shopping sites, became somewhat more poetic. It is a website with no words, an intimate experience which features real people the user can try clothes on and learn more about. 'There's been over 10,000 hours of work and at least twice that many images, considered and made, to give what I believe is a beautifully simple website' Nick Knight.