art

NEW TENDENCY × Jonas Lindstroem

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NEW TENDENCY is always on the pursuit of communicating its design in distinct ways. For our latest collaboration we invited a ballet dancer to poetically explore the proportions of our Meta side table, while Jonas Lindstroem captured the elegant performance from his unique and delicate perspective. Music composed by Cedric Dekowski & Felix Reifenberg.

Director of Photography

Growing up in southwest Germany, Jonas started his love for film by shooting skate culture. His style evolved while attending the University of Arts in Berlin, where he explored a conceptual yet minimal aesthetic. With an impressive portfolio of clients like Hermès, Uniqlo & Adidas, Jonas has already made a massive imprint on the industry.

Role: director
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