fashion
PAM/PUMA BIO/VERSE iv (SS24) — Ft. TOHJI
Shot in Koke no Mori. (“The Moss Forest”), Tohji’s epiphany is captured by Idan Barazani, with beautiful CGI environments by visual artist Matea Friend and an elating soundtrack by Low Jack.
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This year, Louis Vuitton launches the second season of the ongoing collaboration with the National Basketball Association (NBA). The meeting between the Maison and the professional basketball league explores collective memories of the two cultural institutions around the time of 1990s’ basketball mania. Men’s Artistic Director Virgil Abloh fuses the trademarks of both Louis Vuitton and the NBA in a transversal celebration of pop culture, fashion and sports.