fashion
Hermès | Men's summer 2024 live show
Relive the men's summer 2024 show unveiled on June 24, at the Palais d'Iéna.
Youtube
A reductionist act. A stress on materiality that brings the silhouette into full focus. Parchment, velvet, copper, steel, leather, satin, wool: the materials depicted in old master paintings. Capturing a moment and a movement in real time, using traditional means in non-traditional ways. Shapes are molded, bent, frozen, tailored. A statement on pieces—the coat, the trench coat, the shaved shearling coat, the cardigan, the crewneck top, the slim suit—and undergarments. The interest in old masters is triggered in a dialogue with artist Julien Nguyen, whose use of traditional media as well as copper and vellum as a base for paintings, guides the choice of materials. His visual references to early Renaissance painting and science fiction define the iconography of the collection, powering the reductionist act. Creative Direction Jonathan Anderson Styling Benjamin Bruno Casting Ashley Brokaw Hair Anthony Turner Makeup Lynsey Alexander Show coordination Holmes Production Production La Mode En Images Soundtrack Studio Frederic Sanchez Moving image Titre Provisoire