#FASHION ICON

01

interviews

25:32

Jacquemus: A Coming of Age Story

The designer joined BoF founder and CEO Imran Amed on stage at BoF VOICES 2024 to share how he has built a successful independent business in such a competitive environment, understand his plans for the future and settle some of the rumours and speculation. When Simon Porte Jacquemus came on to the scene in 2009, he did so with a bang. The French designer’s playful take on Parisian fashion draws inspiration from 20th century sculpture, the French New Wave, and sunny afternoons in Marseille. His creations have catapulted him and his label into stardom, with the brand’s campaigns often going viral on social media. “It’s [all about] having fun,” said Jacquemus. “Having fun is being creative, it's going one step aside and it's playing with the system.”

02

interviews

07:35

Michaela Stark on subverting fashion's body ideals

In this episode of In The Studio With... body inclusive fashion designer Michaela Stark invites us into the creative chaos of her space where she's 'making a new kind of beauty'. Her boundary-pushing attitude is fuelled by “a lot of laughter and fun,” she tells Dazed, as she opens up on working with Beyoncé, the cultural impact of her reimagined Victoria's Secret show and being fuelled by the “body dysmorphia of my entire generation.”

03

interviews

08:54

Inside the Family-Run Chrome Hearts Factory Filled With Wonderful Objects

“I just think we are in a big artistic zone for everybody,” Jesse Jo Stark, daughter of Chrome Hearts founder Richard Stark, says of the brand’s factory in Hollywood. Inside you’ll find a music rehearsal studio, a kitchen, a living space with couches, and countless amounts of clothing racks within the warehouse which stretches three Los Angeles city blocks. The Stark women—including Jesse Jo, Frankie Belle, and their mother and Chrome Hearts co-owner Laurie Lynn Stark—give us a tour of the brand’s factories and their favorite objects within. Director: Nina Ljeti Director of Photography: Stephen Tringali Editor: Estan Esparza Producer: Gigi Chavarria Associate Producer: Lea Donenberg Associate Producer, on-set: Emebeit Beyene Assistant Camera: Melanie Adams Gaffer: Bailey Clark Sound: Gloria Marie Production Assistants: Brock Spitaels, Daniel Neumann Production Coordinator: Ava Kashar Production Manager: Natasha Soto-Albors Line Producer: Romeeka Powell Senior Director, Production Management: Jessica Schier Assistant Editor: Billy Ward Post Production Coordinator: Ian Bryant Supervising Editor: Erica DeLeo Post Production Supervisor: Alexa Deutsch Director, Content Production: Rahel Gebreyes Senior Director, Programming: Linda Gittleson Executive Producer: Ruhiya Nuruddin VP, Digital Video English: Thespena Guatieri

04

interviews

09:53

Gisele Bündchen On Nourishing The Self, The Soul & The Planet

Rich sits down with supermodel, philanthropist, and wellness advocate Gisele Bündchen to talk about her career, environmental activism, parenting, and more.

05
Original

interviews

00:34

MAFF chat — Nana Nyahan 🇬🇭

Ring rring it’s #MAFFchat featuring fam across the 🌍 Dialing in with #nananyahan based in Accra, Ghana. Using a myriad of contrasting colors and textures, Nana takes her viewers on a psychotropic journey drawing inspiration from her relationships, pain, sadness, and experiences of intimacy. Nyahan creates a utopian reality for both her and her viewers; an instant escape from the day to day noise.

06

interviews

20:32

Rick Owens answers questions on queer culture, punk gigs and sex clubs

i-D asked iconic fashion designer Rick Owens to answer an array of weird and wonderful questions sent from his friends, family and peers including Sissy Misfit, Kris Van Assche, Stephen Jones, Gwendoline Christie, Ludovic de Saint Sernin and more. Covering everything from queer history, sex clubs and his favourite films (you’d be surprised!) to life with muse-slash-partner Michèle Lamy and his new Dr. Martens collab, the Californian provocateur gives us a rare insight into his psyche. Many thanks to OWENSCORP for supplying imagery referenced in the film. Photography by Brian Cooke Dr. Martens x Rick Owens Campaign featuring Sissy Misfit, 2024 Photography by Bertrand Rindoff Petroff Photos Rick Castro IG: @castrrick Photography by Gary Leonard Constantine Kaloutas IG: @anthr0morph Fecal Matter IG: @matieresfecales Photography by Darren Gerrish Photography by Dave Benett

07

interviews

04:30

The Upcycler: Nicole McLaughlin

Nicole McLaughlin, Instagram's favourite upcycler, who also consults with major fashion brands to help them understand what to do with their faulty or leftover stock. Fashioning one-of-a-kind creations out of everything from egg boxes to volleyballs, Nicole McLaughlin has shown 443,000 followers that upcycling can be cool.

08
MAFF Shop Icon

interviews

00:22

STEM / Sarah Brunnhuber

Sarah is the Founder of Stem, an industry changing approach to how clothing is made. Our novel zero-waste woven textile system eliminates garment production waste. A Stem garment is made from (recycled) natural fibres and produced using our unique weaving, cutting and sewing technique.‍ View More on shop.maff.tv/collections/stem

09

interviews

00:55

Wataru Tominaga

A-Camera: Matthew Pothier Line Producer: Russell Bartlett Accounts Director: Roxy Navai Editors: Maxime Quoilin, Alex Morrison, Logan Seaman Composer: Miles Felix

10

interviews

10:50

JERRY LORENZO COLLECTION 8 “BEHIND THE VISION”

Fear of God presents Collection 8 “Behind the Vision” the short film documenting the journey to our first runway show at the Hollywood Bowl. Camera Operators: Lane Stewart, Ryder Sloane Music: James William Blades, Max Richter and Dinah Washington, Ray Charles Sound Mixing: Colton Jackson, Slips Studios

11
Original

interviews

01:15

Ashley Okoli | MAFF Tour Lagos (Episode 3)

When you think of Lagos fashion, think Ashley Okoli. The self-made stylist, designer and creative director made her own path, never assimilating to more conservative Nigerian fashion norms. Okoli introduced a more grunge and gothic style, sharing her outfits of the day on Instagram back in 2016. Despite early naysayers, Okoli pushed through, and was a heavyhitter in the alté fashion movement which lead her to dress the likes of name like Little Simz, Obongjayar, and Arya Starr, to name a few. In short, Ashley's a risk taker and paved her own path for a scene that didn't exist.

12

interviews

21:10

Brunello Cucinelli on Humanistic Capitalism in an Age of AI

At a time of great change, Cucinelli believes that businesses must strike a balance between embracing technological innovation that could threaten livelihoods, like AI, to push creativity forward while also keeping humanity at the heart of business. “I believe in a kind of contemporary way of capitalism. Since 1978, Brunello Cucinelli’s namesake brand has been a standard-bearer for both luxury clothing and a more responsible way of doing business. At a time of great change, Cucinelli believes that businesses must strike a balance between embracing technological innovation that could threaten livelihoods, like AI, to push creativity forward while also keeping humanity at the heart of business. “I believe in a kind of contemporary way of capitalism. We are a listed company. We do want to make a profit, but a fair profit at that. There should be a balance between profit and giving back,” he explains. Key Insights: - Cucinelli’s approach to labour is guided by his working-class upbringing and seeing his father was demeaned and belittled at work. “I saw tears in his eyes and that was my source of inspiration to have a completely different vision of the world,” he says. “I wanted my human beings to be surrounded by pleasant places. I wanted them to make handsome money. And I wanted them to be treated like thinking souls.” -This philosophy of ‘humanistic capitalism’ also extends to customers. “We need to redress the balance. Shoppers want to know exactly where a specific item has been made, how it's been made, whether creation has harmed it along the process. We need a new social contract with creation,” he explains. - Mr Cucinelli believes artificial intelligence offers both solutions and challenges. “Technology is a blessing from creation, but sometimes it steals the soul that creation bestowed upon us,” he says. However, he adds, when used correctly, “AI will be just a partner for us, and we will rediscover the value of truth and human beings.” When it comes to planning for the future of his company, Cucinelli hopes his successor will share his humanistic ethos. “I would like my company to still be there for the coming 100, 200 years. And I would like whoever runs it to keep believing in a contemporary capitalism, to make a fair profit while respecting human beings and creation.”

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interviews

José Neves: Moving Fashion Forward with Technology

Youtube

In this episode of Talks at GS, José Neves, founder and CEO of online luxury retail platform Farfetch, discusses how he used his background in technology to respond to a need in the fashion industry by creating a digital marketplace for emerging and established brands.

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