The Upcycler: Nicole McLaughlin

Nicole McLaughlin, Instagram's favourite upcycler, who also consults with major fashion brands to help them understand what to do with their faulty or leftover stock. Fashioning one-of-a-kind creations out of everything from egg boxes to volleyballs, Nicole McLaughlin has shown 443,000 followers that upcycling can be cool.

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STEM / Sarah Brunnhuber

Sarah is the Founder of Stem, an industry changing approach to how clothing is made. Our novel zero-waste woven textile system eliminates garment production waste. A Stem garment is made from (recycled) natural fibres and produced using our unique weaving, cutting and sewing technique.‍ View More on shop.maff.tv/collections/stem




Wataru Tominaga

A-Camera: Matthew Pothier Line Producer: Russell Bartlett Accounts Director: Roxy Navai Editors: Maxime Quoilin, Alex Morrison, Logan Seaman Composer: Miles Felix





Fear of God presents Collection 8 “Behind the Vision” the short film documenting the journey to our first runway show at the Hollywood Bowl. Camera Operators: Lane Stewart, Ryder Sloane Music: James William Blades, Max Richter and Dinah Washington, Ray Charles Sound Mixing: Colton Jackson, Slips Studios




Ashley Okoli | MAFF Tour Lagos (Episode 3)

When you think of Lagos fashion, think Ashley Okoli. The self-made stylist, designer and creative director made her own path, never assimilating to more conservative Nigerian fashion norms. Okoli introduced a more grunge and gothic style, sharing her outfits of the day on Instagram back in 2016. Despite early naysayers, Okoli pushed through, and was a heavyhitter in the alté fashion movement which lead her to dress the likes of name like Little Simz, Obongjayar, and Arya Starr, to name a few. In short, Ashley's a risk taker and paved her own path for a scene that didn't exist.




Brunello Cucinelli on Humanistic Capitalism in an Age of AI

At a time of great change, Cucinelli believes that businesses must strike a balance between embracing technological innovation that could threaten livelihoods, like AI, to push creativity forward while also keeping humanity at the heart of business. “I believe in a kind of contemporary way of capitalism. Since 1978, Brunello Cucinelli’s namesake brand has been a standard-bearer for both luxury clothing and a more responsible way of doing business. At a time of great change, Cucinelli believes that businesses must strike a balance between embracing technological innovation that could threaten livelihoods, like AI, to push creativity forward while also keeping humanity at the heart of business. “I believe in a kind of contemporary way of capitalism. We are a listed company. We do want to make a profit, but a fair profit at that. There should be a balance between profit and giving back,” he explains. Key Insights: - Cucinelli’s approach to labour is guided by his working-class upbringing and seeing his father was demeaned and belittled at work. “I saw tears in his eyes and that was my source of inspiration to have a completely different vision of the world,” he says. “I wanted my human beings to be surrounded by pleasant places. I wanted them to make handsome money. And I wanted them to be treated like thinking souls.” -This philosophy of ‘humanistic capitalism’ also extends to customers. “We need to redress the balance. Shoppers want to know exactly where a specific item has been made, how it's been made, whether creation has harmed it along the process. We need a new social contract with creation,” he explains. - Mr Cucinelli believes artificial intelligence offers both solutions and challenges. “Technology is a blessing from creation, but sometimes it steals the soul that creation bestowed upon us,” he says. However, he adds, when used correctly, “AI will be just a partner for us, and we will rediscover the value of truth and human beings.” When it comes to planning for the future of his company, Cucinelli hopes his successor will share his humanistic ethos. “I would like my company to still be there for the coming 100, 200 years. And I would like whoever runs it to keep believing in a contemporary capitalism, to make a fair profit while respecting human beings and creation.”




Second Skin - Michaela Stark




Stella McCartney Is Changing Fashion From Within

Stella McCartney has spent her career trying to show the world that ethical choices don’t have to mean compromising on glamour. Since the launch of her namesake label in 2001, she has created luxury clothing that celebrates modern femininity—her brand is a closet staple for countless celebrities—while eschewing leather, feathers, and fur.

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Juergen Teller on How to Be a Radical Photographer

Photographer of Celine, Louis Vuitton and Vivienne Westwood campaigns (among many), Juergen Teller’s inimitable style has made him one of the fashion industry’s most sought-after talents. But what are the challenges and opportunities for photographers today, and how can the industry better encourage young talent?




José Neves: Moving Fashion Forward with Technology

In this episode of Talks at GS, José Neves, founder and CEO of online luxury retail platform Farfetch, discusses how he used his background in technology to respond to a need in the fashion industry by creating a digital marketplace for emerging and established brands.




Natalie Massenet

Editor Mimma Viglezio interviews entrepreneur Dame Natalie Massenet, British-American fashion entrepreneur and former journalist, who founded the designer fashion portal Net-a-Porter.

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Nayeli De Alba | MAFF Artist Spotlight

Nayeli De Alba is one of the most sought-after stylists and creative directors in Mexico, her country of origin. De Alba seeks to reconfigure notions about beauty, coolness, or what is desirable when creating a style. Her greatest inspiration comes from the streets and urban wear, motivating her to play with images and shapes which ultimately sparks a counterculture of her own. Outside of styling, Nayeli is the founder of the fashion brand, NDA Belts and More, as well as The Warehouse Rental CDMX, which enables local creatives to have access to the worlds hottest brands.

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i-D Meets: The Creatives Leading Dakar's Fashion Scene


i-D meets the people pushing Dakar’s creative scene forward, from fashion designer Mimi Plange to the Creative Director of Orange Culture Nigeria, Adebayo Oke-Lawal. Here, they discuss the evolving fashion landscape of Senegal. From queuing to see the tailor on the corner of the street where she first learned about fashion to opening her own studio, Diarra Bousso, the fashion designer behind DIARRABLU expands on the importance of bringing the Senegalese culture to an international audience. In the same vein, Adama Paris, the founder and producer behind Dakar Fashion Week shares her motivation for bringing together and giving a platform to young African designers, whilst photographer and model Malick Bodian reflects on his own journey to being inspired by the beautiful things that surround him in his hometown. We also attended the show of French fashion house CHANEL, who made fashion history this season when they presented their latest Métiers d’art collection in Dakar, at the former Palais de Justice on the island of Gorée. Rapper, Singer and Producer, Pharrell Williams who was in attendance tells i-D, “it was a dream of mine to be somewhere here and I am so glad they chose Senegal”.



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