How we look at the things we look at

From the moment Caroline Koning first appeared on our radar we knew she was one to watch. It’s no surprise that the multi-disciplinary talent has been highly sought after, as her graduation film from the esteemed Amsterdam Fashion Institute, AMFI, added up to her first award. This was the beginning of what would mark a shift in Caroline’s focus, bringing with her a multitude of experience from the world of fashion into the craft of directing. Always being fascinated by the world of images, directing came quite natural to Caroline – who is completely self-taught. With great curiosity, a whole lot of discipline and a dose of stubbornness, she quickly grew a portfolio of work including high-profile jobs for the likes of Loewe and Scotch & Soda. Caroline’s work is, unsurprisingly, heavily influenced from her background in fashion. Stylized yet toned down, natural but poetic, honest and revealing. Persuaded by her intellect and dictated by her instincts, Caroline has a very personal approach to her craft and enjoys getting involved in every step of the process.