Fendi Couture Autumn Winter 2022

Bureau Betak is a design, production & content company dedicated to luxury, fashion, beauty and art. Founded in the early 90’s by creative director and producer Alexandre de Betak, Bureau Betak is specialized in fashion shows, events and exhibitions and operates worldwide, with offices in New York, Paris and Shanghai. Under the art direction of Alexandre de Betak, Bureau Betak’s global team is comprised of designers, producers and technical artists, whose first mission is to translate Betak’s visionary and avant-garde ideas into the runway universe. Bureau Betak is known for its surreal imagination; experimenting with a variety of tools and resources, securing access to some of the most exclusive locations for fashion shows, events and exhibitions, and risking it all from live horses to shimmering shows. In short, Bureau Betak expresses the identity of world renowned brands with their own personalities utilizing culture in all its forms and technological advances.

Bureau Future is a digital studio based in Paris. We specialize in creative direction, content production and brand strategy.

Kim Jones is an English fashion designer. He is a graduate of Central St Martins College of Art and Design.

"As creative director of accessories, menswear and children at Fendi, Silvia Venturini Fendi is the only family member still working at the historic Italian business, where she was responsible for the creation of the iconic Baguette bag. Along with her mother and four sisters, Fendi inherited the furrier and leather goods company founded by her grandparents Edoardo and Adele in 1925. In 1965, when she was five years old, Karl Lagerfeld was appointed Fendi's artistic director — a role he held until his passing on February 19, 2019, and the longest collaboration between a fashion house and a designer in fashion history." -Business of Fashion