"As creative director of accessories, menswear and children at Fendi, Silvia Venturini Fendi is the only family member still working at the historic Italian business, where she was responsible for the creation of the iconic Baguette bag. Along with her mother and four sisters, Fendi inherited the furrier and leather goods company founded by her grandparents Edoardo and Adele in 1925. In 1965, when she was five years old, Karl Lagerfeld was appointed Fendi's artistic director — a role he held until his passing on February 19, 2019, and the longest collaboration between a fashion house and a designer in fashion history." -Business of Fashion