Nicolás Méndez directs and writes with the same intensity a small nocturnal bonfire illuminates a whole forest: his ideas and images shine because they are irreverent, delicate and energetic. Projects like “Bombay” for El Guincho, “Trying to be Cool” for Phoenix, “The Less I know the Better” for Tame Impala, “Up All Night” for Beck or “Malamente” and “Pienso en Tu Mirá” for Rosalía speak for themselves of a sardonic spirit which is emotional at the same time. The international success of all of them, as well as his role as an advertising director for clients such as Easyjet, Cadbury’s, Budweiser, Chupa-Chups or Huawei, are the best demonstration of this.