Atelier Eveil Ludique is a fashion brand created by Mirco Bercelli in 2019, in Paris, France. The idea of an artisanal brand working solely with second hand clothes and discarded garments as raw materials came about after living & working in the fashion industry in New Delhi, India. During this stay, Mirco Bercelli witnessed first hand the conditions in which fast fashion clothes are produced. Then came the idea for a brand which would answer our creative anxieties: can we create without producing more waste? How do we have a positive impact on the environment while working in the fashion industry?