Mert and Marcus

Mert Alas and Marcus Piggott have collaborated as a photography duo for over 25 years, and in that time have become one of the most distinctive and powerful forces in the fashion industry. Having met in 1994 in London, Mert and Marcus quickly forged a working relationship, with their first shoot together ending up on the cover of Dazed & Confused magazine. Since then, they have gone on to create some of the most iconic imagery of the last two decades. Their work is marked by an incredible use of often hyperreal colour and light, and has been featured in many of the world’s leading publications, including the American, French, Italian, and British editions of Vogue, W, Document Journal, Self Service, Interview, LOVE, Vanity Fair and Print Publication among others. They have directed music videos for Madonna and Nicki Minaj, and have shot advertising campaigns for many leading luxury brands, including Christian Dior, Calvin Klein, Gucci, Miu Miu, Versace, Lancome, Giorgio Armani, Yves Saint Laurent and Louis Vuitton.

Role: director

fashion

01:26

The Exquisite Gucci Campaign

“I’ve always been charmed by cinema. For its power to tell stories that can probe human adventure and its drift,” begin Alessandro Michele’s notes on the new Exquisite Gucci campaign, which draws inspiration from a series of iconic films by the late, celebrated sculptor of genres, Stanley Kubrick. Scenes are revisited by the Creative Director and reinhabited by looks from his latest collection for the House, paying homage to the past through imaginative infusions of the present. “I’ve always imagined my collections as films able to convey a cinematography of the present: a score of stories, eclectic and dissonant, that can sacralize the human and its metamorphic ability.”

fashion

01:26

The Gucci Aria Advertising Campaign

Presenting the new Gucci Aria campaign, envisioned by Alessandro Michele as an exploration of the Ontology of Desire. Set in the secretive and seductive atmosphere of a hotel, the choice of location speaks to the place where it all began The Savoy Hotel in London where founder Guccio Gucci worked as a liftboy in his youth.

fashion

01:22

Givenchy Spring Summer 2017

Riccardo Tisci's 2017 Givenchy Spring Summer advertising campaign.

fashion

02:17

Cult Classics

Everyone has their allegiances — especially in fashion. The Miu Miu devotees, the Gucci girls, the Louis Vuitton squad, and more fashion cults come to life, with Irina Shayk, Joan Smalls, Karen Elson, Bella Hadid, and more top models playing both leader and follower.