Mert and Marcus




The Exquisite Gucci Campaign

“I’ve always been charmed by cinema. For its power to tell stories that can probe human adventure and its drift,” begin Alessandro Michele’s notes on the new Exquisite Gucci campaign, which draws inspiration from a series of iconic films by the late, celebrated sculptor of genres, Stanley Kubrick. Scenes are revisited by the Creative Director and reinhabited by looks from his latest collection for the House, paying homage to the past through imaginative infusions of the present. “I’ve always imagined my collections as films able to convey a cinematography of the present: a score of stories, eclectic and dissonant, that can sacralize the human and its metamorphic ability.”




The Gucci Aria Advertising Campaign

Presenting the new Gucci Aria campaign, envisioned by Alessandro Michele as an exploration of the Ontology of Desire. Set in the secretive and seductive atmosphere of a hotel, the choice of location speaks to the place where it all began The Savoy Hotel in London where founder Guccio Gucci worked as a liftboy in his youth.




Givenchy Spring Summer 2017

Riccardo Tisci's 2017 Givenchy Spring Summer advertising campaign.




Cult Classics

Everyone has their allegiances — especially in fashion. The Miu Miu devotees, the Gucci girls, the Louis Vuitton squad, and more fashion cults come to life, with Irina Shayk, Joan Smalls, Karen Elson, Bella Hadid, and more top models playing both leader and follower.

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