Lotta Volkova

As the in-house stylist for Vetements and Balenciaga, her aesthetic, which takes style cues from post-Soviet street culture, alt-punk and fetishism, has proved to be one of the most influential in recent seasons. Volkova was born in Novosibirsk, Russia when the country was still part of the Soviet Union.

Role: stylist
01

fashion

01:00

New Balance x Miu Miu 2024 Campaign

New Balance and Miu Miu team up again for a new collaboration, now with a design based on the iconic New Balance 530 running shoe. Peris Adolwi, Julie Hoomans and Florine Wildeboer star in the accompanying still and moving image campaign. Stolen moments are captured against a domesticated background - white walls, blank phone screens and crumpled white sheets – onto which viewers are invited to project their thoughts and dreams. The mood is intimate, relaxed, playful, from movement and gesture to shoes and clothes. Launched in 1992, the New Balance 530 was originally conceived as a performance shoe. Its minimal design and luxurious suede, leather and mesh fabrication, made it a cult sneaker lovers' favorite. True to the Miu Miu spirit, this interpretation of the model is deconstructed: a classic is disrupted, its proportions reinvented with the introduction of an ultra-flat sole. The sneaker’s name - the 530 SL - is drawn from the fact that it is also super light. Two versions of the shoe are presented, one in distressed suede in a warm, natural color palette and the other in unprocessed suede and mesh in classic black and white. The effect is lived in – aged. Laces come in a variety of materials including leather and sailing cord. Those wearing the New Balance X Miu Miu 530SL are invited to choose between them, to adapt them to their personal style. In each case, comfort, character, confidence and ease are paramount as the heart and history of both names come together seamlessly. Cast: Peris Adolwi, Juli Biko, Julie Hoomans, Florine Wildeboer

02

fashion

00:59

Miu Miu Day/Night

Day/Night. Real/Unreal. A portrait of rebel youth, emerging out of darkness into light – reflected from the surfaces of elegantly subversive clothing. For this collection, Miuccia Prada continues her rediscovery of the Miu Miu identity, drawing on the past to build the future and on codes that are at once familiar – obsessional – and new; personal and universal. In that same spirit, the tropes of the evening wardrobe merge with those of daywear, specifically uniform, in many guises, sliced and slashed as proportions are continuously reinvented and the character of the looks themselves - and of the people who wear them - come to the fore. Both time and place are indistinguishable, studiously resisting definition. Skirts are pleated and shirts and jackets radically cropped, leaving midriffs bare. The quintessentially bourgeois tailleur is edged with oversized crystals and merged with a sportswear silhouette. Bright white tennis skirts, with Miu Miu branding stamped onto go faster stripes, are worn low on the hip with brief cardigans in fondant shades. Sinuous satin tea dresses are sensual, suggestive of the body beneath, but finished with naïve puff sleeves. The Miu Wander bag is hugged close to the body: plump and pleasing in iconic matelassé leather. A provocative play between innocence and experience, an ageless wardrobe, an atmosphere of disorientation and a world difficult to define prevails. Here are clothes to work, play and dance in, wherever and whoever the person wearing them may be. In this way, the clothes are an extension of the self, and the self is expressive of a free spirit, of a community of like-minded beings who identify with each other through a celebration of individuality – a celebration of style. Featuring Angel Prost, Coumba Samba, Mica Kendall and Tanya Churbanova.

03

fashion

00:38

Miu Wander Campaign starring Sydney Sweeney

Wander - to roam, to explore, indulge curiosity. To discover. Those instincts inspire the #MiuWander handbag by #MiucciaPrada, a rediscovery and re-exploration of the identity of #MiuMiu, through a new perspective. The Miu Wander delineates the codes of Miu Miu with a fresh attitude. Executed in the tactile Matelassé leather, simultaneously playful and sophisticated, that has become a Miu Miu hallmark, the curved lines of the Wander underscore an omnipresent femininity. The pillowy surface invites touch, yet the easy handle - punched through the body of the bag itself - offers innate practicality, fusing pragmatism with decoration. It gives you the freedom to wander at will. In the same spirit, the actor Sydney Sweeney - of Euphoria and The White Lotus - stars as the face of the Miu Wander, within a campaign photographed by Tyrone Lebon. The spirit of rebellion embodied by Sydney’s characters mirrors the ethos of Miu Miu, a twisted luxury energised by youthful rule-breaking - the hallmark of the Miu Miu girl, here embodied anew. Across the campaign, Sydney is reframed within her craft, captured in imagery that recalls classic film stills. These portraits seem like fragments of a wider narrative, enigmatic and elusive - switching between different contexts, different moods and feelings, they encourage the viewer to imagine scenarios, devise plots. They inspire the mind to wander.

This website uses cookies.
By using this website and it's content, you accept these cookies.
Learn More