Echoing the joyous feeling that arises with a budding connection, Gucci presents a new campaign starring Brand Ambassador Wen Qi alongside Daniel Zhou. Captured in an endless field, the protagonists appear carefree in the embrace of the natural landscape, basking in the blissful moments when time seems to stand still in the presence of the other.
For the Fall/Winter collection, the emblematic Linea Rossa red line becomes a timeline, a visual tool to chart the milestones and achievements of each talent featured. First introduced in 1997, Prada were pioneers in the fashion world to launch the unique Linea Rossa fusion of style and high-performance sports. The Prada Linea Rossa Fall Winter 2020 campaign celebrates the new active collection with an exceptional cast of young and international talents from different parts of the world—globally influential figures, cultural game-changers: South-Korean musician and producer Chanyeol Park, Chinese actress and dancer Jin Chen, American actress and change agent Yara Shahidi and the champion British-American freestyle skier Gus Kenworthy. Their multifaceted careers and unique back-stories represent perfectly the forward momentum that Prada red line symbolizes, tracing the events that shaped them into the figure they are today.