Keiichi Matsuda

Keiichi Matsuda is a London-based designer and film-maker. His work explores the collision of physical and virtual, as technology transforms society, and new realities are born. Keiichi’s practice combines concept film-making and interaction design, to critically explore the future of everyday life.

Role: director
01

art

04:01

Merger

With automation disrupting centuries-old industries, the professional must reshape and expand their service to add value. Failure is a mindset. It is those who empower themselves with technology who will thrive.

02

art

01:46

Domestic Robocop

The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.

03

art

06:15

HYPER-REALITY

Hyper-Reality presents a provocative and kaleidoscopic new vision of the future, where physical and virtual realities have merged, and the city is saturated in media.

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