Iona McCreath stepped into the role of Creative Director of KikoRomeo in 2018, taking over from her mother Christine-Ann McCreath who founded the brand. Having grown up as a life-long apprentice, Iona ventured into fashion quite early, starting her own brand as a subsidiary of KikoRomeo in 2013 at the age of 17. Following this she went on to study a foundation degree in Art and Fashion Design from UAL’s Central Saint Martin’s followed by pursuing a BSc in Sociology from LSE. Iona’s approach to the brand looks into material innovation, researching and developing ways to create new textiles that are informed by our contexts. Whether be this the design that is applied to the textile, or the materials which make up the textile. In her design application under KikoRomeo, she looks to reinterpret classic KikoRomeo silhouettes with a contemporary lens.