Gabriel Popoff studied visual arts studies in the city of Arles, then in Netherlands. He graduated with a Filmmaking master in Paris. His first short ; «ARÀKHNÊ» premiered on american horror youtube channel "WATCH ALTER". He works as in-house creative and videographer in luxury fashion house of Balmain. He has directed mainly fashion and editorial videos, documentaries or fiction. His style merges dreamy, surreal, poetry and mysterious atmospheres. His desire is to develop strong visual worlds using "genre" film codes and bring it to brand films.