Ferdinando Verderi

Ferdinando Verderi is the creative director of Vogue Italia.

Role: creative director

fashion

01:34

Prada The Galleria starring Scarlett Johansson

Prada partners with Scarlett Johansson to spotlight the Prada Galleria bag and celebrate the art of performance. Johansson’s daily essential, the Prada Galleria, is more than just an accessory, it is a symbol of excellence, mirroring her shifting persona. Actors continually reinvent themselves to embody the characters they become. This notion has connected cinema to Prada throughout its history—a trait present in its designs and storytelling as a medium for expression and inspiration. Featuring Scarlett Johansson

fashion

04:00

Prada FW23 Campaign feat. "Angel" by Massive Attack

"In Conversation with a Flower", the Prada FW23 campaign, becomes a long form visual essay set to "Angel" by Massive Attack, 1998. Human scale blooms awaken us to the supernatural beauty of flowers. Talents: Benedict Cumberbatch, Hunter Schafer, Li Xian, Letitia Wright and Kodi Smit-McPhee

fashion

00:27

Hunter Schafer starring in the new #PradaSS22 collection

The Spring/Summer 2022 womenswear collection by Miuccia Prada and Raf Simons collides actuality and fantasy, the physical and the cerebral. A feeling of Prada evolves to the mood of Prada, reflecting the emotional resonance felt between a woman and her clothes. Minimal diptychs present a cast of women - lead by the actor #HunterSchafer captured in the act of dressing, or undressing. Striking details express a sense of closeness, drawing the viewer in. Intimate and real, the images showcase the innately personal relationship of people to their garments - the women inside Prada.

fashion

01:00

Prada Linea Rossa Fall/Winter 2020 Campaign

For the Fall/Winter collection, the emblematic Linea Rossa red line becomes a timeline, a visual tool to chart the milestones and achievements of each talent featured. First introduced in 1997, Prada were pioneers in the fashion world to launch the unique Linea Rossa fusion of style and high-performance sports. The Prada Linea Rossa Fall Winter 2020 campaign celebrates the new active collection with an exceptional cast of young and international talents from different parts of the world—globally influential figures, cultural game-changers: South-Korean musician and producer Chanyeol Park, Chinese actress and dancer Jin Chen, American actress and change agent Yara Shahidi and the champion British-American freestyle skier Gus Kenworthy. Their multifaceted careers and unique back-stories represent perfectly the forward momentum that Prada red line symbolizes, tracing the events that shaped them into the figure they are today.

fashion

01:00

Prada Womenswear Spring/Summer 2020 Advertising Campaign - Plain Redefined As Daring Attitude

The multitude characterizes Prada, an ever-shifting landscape of meaning, endlessly reinterpreted - not one woman, but many, changing ceaselessly, a reflection of fashion itself. Like the identity of women today, the identity of Prada too is fluid, fluctuating, open to interpretation - confounding explanation, eschewing rhetoric, refuting definition. The paradox and contradiction inherent to Prada make easy categorization or summarization impossible: Prada is simultaneously complex and simple, singular yet multi-faceted. The Prada Spring/Summer 2020 womenswear campaign offers a multitude of views and perspectives that reflect that dichotomy - of the ever-shifting landscape of women that constantly inspire, and of the plurality of definitions of Prada. Models: Freja Beha, Sara Blomqvist, Anna Ewers, Berit Heitman, Ruiqi Jiang, Ashley Radjarame, Kyla Ramsey, Charlotte Rose, Miriam Sanchez, Zso Varju.

fashion

00:27

Prada Womenswear Pre-Fall 2020 Advertising Campaign - Painted in Prada

The power of the hand and the impact of image; the intimacy of clothing; the power and positivity of color. And the blurring of reality with digital, something now being experienced everyday - a new idea of intimacy, a surreality reflective of these very particular times. The #PreFall2020 #Prada campaign is engineered to react to a changed world, reflecting a fusion of the human hand and eye with technology - each equally important, a hybrid means of communication, expression and creativity.